On behalf of the Conference Organizing Committee, we cordially invite you to the 2012 Global Marketing Conference (GMC) at Seoul, which will be held during July 19-22, 2012. 2012 GMC at Seoul is a truly
global conference since following organizations joined as co-hosts: Korean Scholars of Marketing Science,
Japan Society of Marketing and Distribution, European Marketing Academy, International Textiles and Apparel Association and Australian & New Zealand Marketing Academy. COEX is the best and biggest
convention facility in Korea equipped with state of art technology.
The 2012 GMC at Seoul will focus on the "Globalization and Marketing Performance" and provide strong
contents covering marketing related subjects. A world-renowned, multidisciplinary faculty will gather to
present concepts and their analyses about marketing. Special joint symposiums and sessions will cover
hot and current issues of marketing.
Following sponsoring journals joined this conference to publish their special issues and section with best
papers presented in the 2012 GMC at Seoul: Journal of Business Research, Journal of Product Innovation
Management, Global Economic Review, International Journal of Advertising, Journal of Global Scholars of
Marketing, Journal of Global Fashion Marketing, International Journal of Culture, Tourism and Hospitality
The 2012 GMC at Seoul will provide opportunities for discussions and meeting space for various subjects.
We welcome your paper submission and active participation in the presentations. To encourage research,
the organizing committee will choose and give the KSMS President’s Choice Award to pre-selected
This conference will provide you with numerous opportunities to interact with the latest cutting edge
theories and practices.
In addition to the conference program, we will provide social and entertaining
programs that include Welcoming Reception, Welcoming Dinner, Conference Lunch and Invited Fashion
Show. Through various social programs in our conference, the conference participants will have chances
to experience the jet-set pace of economic growth and hospitality that Seoul offers.
We sincerely look forward to your participation and invaluable contribution at this meaningful gathering
With our warmest regards,
Eunju Ko, Ph.D
Organizing Committee Chair of 2012 Global Marketing Conference at Seoul
President of the Korean
Scholars of Marketing Science
Professor of Fashion Marketing, Yonsei University
Global Marketing Conference, Central Office, Dept. of Business Administration,
Changwon National University
Sarim-dong, Uichang-gu, Changwon, Gyeongsangnam-do, Republic of Korea
Tel : +82-55-213-3346, Fax : +82-55-263-9096 Copyright ⓒ 2011 KSMS. All Right Reserved.