Subject Globalization and Marketing Performance Date July. 19-22, 2012 Venue COEX, Seoul, Republic of Korea Conference Co-Chairs David Bell (Wharton School, USA) Ikuo Takahashi (Keio University, Japan) Leslie Davis Burns (Oregon State University, USA) Udo Wagner (University of Vienna, Austria) Kennth R. Deans (University of Otago, New Zealand) Program July. 19 (Thur.) 13:00 - 15:00 Industry Tour: Lotte Department Store and Lotte Mart 16:00 - 17:30 Industry Tour: NCSOFT 16:00 - 20:00 Registration 18:00 - 20:00 Reception                     Sponsors: Aalto University School of Economics                     Taylor & Francis July. 20 (Fri.) 08:00 - 12:50 Academic Sessions 14:00 - 18:50 Academic Sessions 19:00 - 21:20 Conference Dinner                      July. 21 (Sat.) 08:00 - 12:50 Academic Sessions 13:00 - 14:30 Luncheon                      14:30 - 17:40 Academic Sessions July. 22 (Sun.) Conference ends Global Marketing Conference, Central Office, Dept. of Business Administration, Changwon National University Sarim-dong, Uichang-gu, Changwon, Gyeongsangnam-do, Republic of Korea Tel : +82-55-213-3346, Fax : +82-55-263-9096     Copyright ⓒ 2011 KSMS. All Right Reserved.